ABOUT ANOTHERVIEW
Anotherview is an on going art project which consists in researching and recording 24h views in 4k from different places around the world to build portable digital windows that can be controlled by an unique smartphone app.
Each of these views has been captured by filming from a fixed point continuously for 24h and is part of a future 365 day catalogue of unique views selected by specific contents and narrative criteria which faces issues and questions regarding the natural environment endangerment and problems connected to intensive urbanisation.
As contemporary Archivists the team of Anotherview is researching, recording and saving important and unique places captured in our present time in order to build an archive for the future generations.
As a contrast to our fast moving and fragmented reality, Anotherview confronts the viewer to take a deep breath and enjoy the slow passing of time with its thousands of little tales of life that happen during 24 hours and to discover a new sense of perception of time and space from the perspective of your home. Having this window on your wall gives you a brief glimpse of being in another place in the world.
As Michael Vince Snyder once said: “There is a marvellous exuberance in the work of Anotherview, as they present a kind of contemporary nostalgia of the present, caught within 24 hour loops. Through these window “views,” viewers are confronted with both temporal and spacial displacement. Always seen as a metaphor for perception, the window, an architecture al feature by convention fixed into place, becomes a lens for seeing beyond our present place and time.”.
Up to now Anotherview team has been recording views in New York City, in the Okaukuejo/ Etosha National Park in Namibia, In Shanghai, in Camargue, in Venice, in Portofino, on the Alps , in India and in Capetown. Anotherview windows have been presented in international fairs such Jingart in Beijing, Art Basel/ DesignMiami in Basel, Salone del Mobile in Milan, Salon NY, Art Miami and PAD in London.
Each place is carefully selected, it needs to have a specific storytelling. We are not interested in creating beautiful animated postcards. We want to tell stories, stories that lasts 24h which is a time frame that permits the viewer to “get lost” in it and at the same time they allow our windows to be experienced differently than any other art piece. Somehow our window can be considered as an Hymn to slowness overall in opposition to the hectic and frenetic lifestyle we usually live in. Our windows invite you not to admire but also to gaze at.
The quality we achieved in the filming thanks to the new technologies of production permits us to create an illusion which is also helped by the meticulous craft of each window frame the design of which is inspired by the place we were filming from.
All this recreates a sort of short circuit in our perception of place and time permitting us to leave for a minute the reality of a heated summer in the city to feel like on a ski resort in the Alps of Italy, for example. The point of view is really important, it is a crucial part of each window we are creating because what you are looking at is not only what you see on the screen but also all the stories that wind around the actual filming process including the people we met, the experiences we lived, the difficulties we faced or the feeling of being in those houses from where we were filming. The work, as a documentation of a specific place in a specific time, is also intended to dramatically change in the perception we have of it along the years , when they will clearly become windows not only on a different place but also on a different time of their history. It is a work of video art that work as a backdrop to our daily life breaking up at least mentally the physical space we live in.
CUSTOM ANOTHERVIEW
Besides its own catalogue Anotherview also offers the possibility to work on custom made views.
A client can request a specific view wherever in the world and Anotherview team will go to find , record , bring it back and install it back in his place. Each window frame can be customised in size, materials and shapes to fit whatever interiors, both private and corporate.
A vIew can be realised as exclusive for the client or can be included in our catalogue to be acquired by other clients in the future.
Anotherview has been previously commissioned by Franco and Umberta Beretta to realise a special 24 hour view from their mansion on Isola di San Paolo looking to the world acclaimed installation of Christo and Jeanne-Claude “The Floating Piers” on Lake Iseo.
Anotherview team has been recording for 24h looking down the incredible amount of visitors roaming around the orange path through the lake and later will encloses this video in a window as a memory of this historical event for contemporary art in Italy.
ANOTHERVIEW NO. 4
THE FLOATING PIERS BY CHRISTO AND JEAN-CLAUDE
EXHIBITIONS
2015
Fuorisalone at Spazio Rossana Orlandi
April, Milano (ITA)
2016
Fuorisalone at Spazio Rossana Orlandi
April, Milano (ITA)
Design Miami Basel Curio
June, Basel (CH)
2017
Fuorisalone at Spazio Rossana Orlandi
April, Milano (ITA)
Savoir Faire at Sé
September, London (UK)
PAD - Galleria Rossana Orlandi
October, London (UK)
2018
Design Shanghai (with Gallery ALL)
March 2018, Shanghai
Salone del Mobile - Fuorisalone at Rossana Orlandi
April, Milano
Jing Art Fair Beijing with Gallery ALL
May, Beijing
Designmiami Basel /Art Basel with Gallery ALL
June, Basel
PAD London with Galleria Rossana Orlandi
October, London
Designmiami Miami with Gallery ALL
December, Miami Beach
2019
LA Art Show with Gallery ALL
January, Los Angeles USA
Fuorisalone at Spazio Rossana Orlandi
April, Milano (ITA)
Verderespiro / Maravee Festival
May, Palazzo Elti, Gemona del Friuli (ITA)
Jing Art Fair Beijing with Gallery ALL
May, Beijing
Designmiami Basel /Art Basel wit Gallery All
June, Basel
Osaka x Milano design Link Daimaru Shinsaibashi
September, Osaka Japan
Maravee Object : Esplosi e ricreati a cura di Sabrina Zannier Novembre, Castello di Susans, UD
La Penultima Cena in collaboration with Duilio Forte and Sabrina Zannier
December/January, Forte di Bard, AO
DesignMiami Miami Beach with Gallery All
December, MiamiBeach USA
2020
Chapter 3HREE curated by Maarten Spruyt Het Hem Museum
January-May , Amsterdam NL
We are Nature curated by Rossana Orlandoi Museo Scienza e Tecnologia Milano
September/ October 2020
Westbund with Gallery All Shanghai
November 2020
Design Shanghai withy Gallery All Shanghai
November 2020
2021
Nali Garden: Zhi Xuwith Gallery ALL
July 30 - October 7, 2021
Nali Patio
Sanlitun, Chaoyang, China
Convivio alla finestra Curated by Sabrina Zannier
August 28 - September 26, 2021 Grado, Casa della Musica, Italy
Supersalone
Rossana Orlandi Gallery
September 04-12, 2021
On The Edge
A Limited Event Collective Design
3-19 November 2021 collectivedesignfair.com
Art 021
Contemporary Art Fair Gallery ALL
11-14 November 2021 Shanghai Exhibition Center
2022
“Not at ALL”
Gallery ALL
17 Dec 2021 - 6 Mar 2022 N.66 YuYao road,
Jing’an, Shanghai
Fuorisalone 2022 RoCOLLECTIBLE 2022
6th - 12th of June Galleria Rossana Orlandi Milan, Italy
WINNER ART CONTEST:
Playable Museum award Museo Marino Marini June
Florence, Italy
ART GATE
Museum acquisition by Museo Marino Marini August
Florence, Italy
Salon Art and Design art Armory
Gallery All
November NYC, USA
ART MIAMI with Gallery All
December, Miami, USA