OSAKA×MILANO DESIGN LINK is a design festival that took place in the streets of Shinsaibashi, aiming at a long-term cultural growth of the district. Nine installations, finely selected during the Milan Design Week, are presented in the exclusive setting of Shinsaibashi district and in the brand-new Daimaru Store in Osaka.
For Daimaru Anotherview collective have selected two different and “opposite” views, one bringing the luxurious atmosphere of the Galleria Vittorio Emanuele in Milan, with is continous bustling crowd walking along the coveted hall and the others depicting a day on a solitary beach in Ko Phangan, in Thailand.
Official Design Link Osaka movie
A BRIDGE BETWEEN MILAN AND OSAKA The festival has been conceived by Daimaru Matsuzakaya Department Stores to create a link between Osaka and Milan through design as a strategic, commercial and cultural lever. But also to celebrate Fuorisalone as the most important and representative moment for Milan, the world’s design capital.
The aim has been to establish a long-term partnership between Italy and Japan, developing formats for events and activities to be held in Japan, in collaboration with Studiolabo and Fuorisalone.it. "Local marketing" and "Design" are the two strategies Studiolabo has developed in its Fuorisalone.it and Brera Design District projects. These same strategies have been the drivers for the development of the collaboration with Daimaru, together with the valuable support of Drill, a Japanese production agency and partner of the project.
Images from the opening event
The OSAKA×MILANO DESIGN LINK exhibition took place from 12/10/2019 to 4/11/2019, located in 1 Chrome-7-1 Shinsaibashisuji Chuo Ward, Osaka.
For more information about the exhibition please visit https://fuorisalone.it/daimaru/